Promote Yourself: The New Rules for Career Success

by Dan Schawbel

 

How people perceive you has always been critical to a successful career. Now add in the internet, social media, and the unrelenting hum of 24/7 business, and the ability to brand and promote yourself effectively becomes absolutely essential for young professionals to land the job, earn the raise, or get that much deserved promotion. It is only with the ability to promote yourself that managers and executives can see Gen Y workers as invaluable employees, game-changing managers, or the people whose names are synonymous with success.

 

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